Illustrator and Photoshop | 2025

Buffalo, New York is a place that always snows and also happens to be a place that LOVES the Buffalo Bills (Go Bills!). For a student holiday market happening at Burchfield Penney, I designed winter and holiday inspired greeting cards, gift tags and a bumper sticker that encapsulate some things that Buffalo is known for; snow, and football.

Behind the Scenes:

Here are some promotional materials I made for Instagram that you can look at here. Down below, I included an Instagram story that I made that you can click on for the full image. The other panel is a collection of the marketing catalog I designed for an Instagram post to showcase all of the products and variations being sold including the name of the item and its price.

Behind the Scenes:

On the left is the finalized floor plan and on the right is another variation using a different layout on a white background still keeping the whimsical, vibrant and colorful theme. I thought the composition had too much white space on the bottom, and decided to go back to the drawing board.

Behind the Scenes:

Throughout both in high school and colleges, I have read Plato’s ‘Allegory of the Cave’ numerous of times and when tasked with creating a propaganda poster in 2024, I knew I wanted to make a vacation themed postcard (except it’s a bit sinister) from the perspective of the cave dweller. I wanted to highlight the views of the cave dwellers that didn’t want to risk the unknown and break free from captivity. I thought about what they would say to reason against freedom like safety and security. In 2025, I wanted to revisit this project with the tools and knowledge I learned about Blender and used that to create my own mockups.

Illustrator and Photoshop | 2023

PenPals was made from a deep love and appreciation for stationery. It is a sweet fictional pen company from Portland, Oregon who specializes in making pens, pencils, and markers. It is also a company who loves to use adorable puns as part of their marketing strategy.

How I work: It all started with a story concept first before any sketches can be made. And then from there, I would start sketching out ideas for logos and finding fonts that would fit with the brand identity. Seeing everything come to life after the first initial steps is my favorite part. After that step, it was time to do the die-lines of how the packaging would look and work, then finding mockups that would fit. After everything starts coming together, I would proceed with building out the brand’s visual system and identity in a format that shows things like their colors, logos, and fonts.

Behind the Scenes:

Here are some sketches of the different logos I made for PenPals before deciding on the sweet motifs of having two pens hugging one another like they’re pals. Added bonus is stickers variation that the company would include in their orders and purchases.