Illustrator and Photoshop | 2023
PenPals was made from a deep love and appreciation for stationery. It is a sweet fictional pen company from Portland, Oregon who specializes in making pens, pencils, and markers. It is also a company who loves to use adorable puns as part of their marketing strategy.
How I work: It all started with a story concept first before any sketches can be made. And then from there, I would start sketching out ideas for logos and finding fonts that would fit with the brand identity. Seeing everything come to life after the first initial steps is my favorite part. After that step, it was time to do the die-lines of how the packaging would look and work, then finding mockups that would fit. After everything starts coming together, I would proceed with building out the brand’s visual system and identity in a format that shows things like their colors, logos, and fonts.
Behind the Scenes:
Here are some sketches of the different logos I made for PenPals before deciding on the sweet motifs of having two pens hugging one another like they’re pals. Added bonus is stickers variation that the company would include in their orders and purchases.
